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Gordon Dutton’s Blog (24) Don’t self reference

Could we be applying 'The self referencing criterion' when living and working with children with CVI?

If so are we being effective?

Or not? !

In the world of international business, it's well known that successful trading overseas needs traders to think in the same way as the people in the country they're trading with.

If they think only in the same way as their people back home, they're unlikely to be successful, because they are applying the 'self referencing criterion' (as its known in the trade*).

What about us?

How often to we think deeply about how a child with low vision, and slower mental processing is seeing and hearing us?

  • Do we always make sure that when we smile, we are inside the child's 'facial expression recognition distance'?
  • Do we match how long we smile for, to their speed of recognising that smile?
  • Do we get close enough?
  • Do we slow down to match their processing speed?
  • Do we make sure we speak about what the child is experiencing, rather than what we are experiencing?

If not - our efforts could well be redundant.

*Self Reference Criterion is often defined as an unconscious reference to one's own cultural values, experiences and knowledge as a basis for decisions. That is to say that one's own culture or company knows the best how to do things ( Oct 2012 Self Reference Criterion - Research Methodology.


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